The Ram Mandir pran-pratishtha is a poignant transformation for Ayodhya, birthing a global spiritual haven. In this holy city, a surge in tourism signals hope through economic and religious migrations, touching sectors like hotels, airlines, hospitality, FMCG, travel, and cement. Amid the historic Pran Pratishtha ceremony, Ayodhya’s ascent as an economic powerhouse carries emotional weight. The recent Rs 49,000 crore investment commitment at the 2023 Global Investor Summit ushers in a poignant era of economic prosperity.
Experts in the industry foresee a sustained increase in job opportunities in the upcoming months, with lakhs of devotees expected to flock to the temple daily. Over 20,000 jobs has been created in Ayodhya amid hospitality boom, travel, and tourism industry ahead of the muchanticipated ‘Pran Pratishtha’ ceremony at Ayodhya’s Ram Mandir on January 22.
Yeshab Giri, Chief Commercial Officer at Randstad India, spoke passionately about the Ram Mandir’s impact on Ayodhya. He envisions a daily stream of 3-4 lakh visitors, igniting demand for accommodation and travel. This surge in tourism is breathing life into Ayodhya’s hospitality sector, bringing with it the promise of 20,000-25,000 jobs, both permanent and temporary, with annual growth on the horizon. Balasubramanian A, Vice President at TeamLease, told the business daily that over the last six months, approximately 10,000 to 20,000 positions were generated in various roles related to hospitality, travel, and tourism, including hotel staff, cooks, servers, and drivers. This demand is not limited to Ayodhya but is expected to extend to neighbouring cities like Lucknow, Kanpur, and Gorakhpur.
Nandivardhan Jain, CEO of Noesis Capital Advisors, passionately highlighted Ayodhya’s unique potential, foreseeing a surge in skilled workforce demand in the next 18 to 24 months. With a daily influx of lakhs of devotees expected, experts predict a continual rise in job opportunities.
Ayodhya, currently with only two major hotels, faces a demand-supply gap. Presently, 17 hotels with about 590 rooms exist, but 73 new hotels are in the pipeline, 40 under construction. Leading hotel chains like IHCL, Marriott, Wyndham are seizing opportunities, with IHCL signing contracts for two new properties. ITC and OYO are also actively exploring prospects, reflecting the emotional and economic resonance of Ayodhya’s transformation.
Indigo spreads wings to Ayodhya, becoming its 86th domestic destination; Air India, Spicejet, and Akasa Air also join the flight, connecting Ayodhya emotionally to multiple cities via direct flights.
Jefferies passionately foresees Ayodhya’s Ram Mandir as an economic powerhouse, with potential tourism drawing over 50 million visitors annually. The $10 billion for infrastructure promises a multiplier effect, shaping a model for tourism-driven growth.
In 2022, Forbes declared India the seventh most beautiful country globally, with 42 UNESCO World Heritage sites. Ayodhya’s evolution as a religious tourist center and its economic impact evoke an emotional connection, fueling comprehensive development and exponential growth. This untapped sector aligns with India’s vision to become one of the top three global economies by 2030, and the government shall focus on developing models for various religious places, particularly in the untouched North-Eastern region, echoing the success of the Char Dham Yatra model.
Written by: Mokshada Choudhary