New Delhi, 15 June 2022. Central Cottage Industries Corporation of India ltd (CCIC), popularly known as the Central Cottage Industries Emporium recently opened its new outlet “Lota Shop” at Crafts Museum, Pragati Maidan.
The Hon’ble Minister of State for Textiles Smt. Darshana Vikram Jardosh, inaugurated “The Lota Shop”, at National Crafts Museum in the presence of Shri U.P. Singh, Secretary (Textile), Shri Shantmanu, IAS, Development Commissioner (Handicrafts) and Chairman CCIC, Shri Sohan Kumar Jha, Senior Director Crafts Museum, CMDE Mahendra Veer Singh Negi,NM (Retd.), Managing Director,CCIC and other Senior Officials of Ministry & CCIC.
The shop derives its name from the most celebrated vessel of everyday use “Lota” found in so many designs and mediums across India.
Set up against the rural backdrop of Crafts Museum, this exclusive sales outlet exudes the essence of ethnic India. Done up in ethnic yet contemporary style “Lota shop”showcases fine handcrafted curios, souvenirs, handicrafts and textiles based on the traditional craft forms of India. It is yet another step taken forward by Central Cottage Industries Emporium in promoting the rich and diverse Indian craft heritage & the craftsperson.by giving them a platform to exhibit their best creations thus sustaining their livelihood towards making an Atma Nirbhar Bharat.
The Lota Shop by Cottage provides a unique opportunity for the craft lovers to pick up a quintessential piece of Indian Heritage while walking the grounds of National Crafts Museum.
CCIC: Central Cottage Industries Corporation of India Ltd. (CCIC), a Public Sector Undertaking under the Ministry of Textiles is engaged in the promotion and retail marketing of best of authentic Indian Handloom and Handicraft products through its showrooms in New Delhi, Bengaluru, Chennai, Kolkata, Secunderabad, Varanasi and Gujarat. CCIC sources its merchandise directly from artisans,weavers, mastercrafts persons, Shilpa Gurus, National Awardees and Clusters. CCIC is dedicated to the development of Indian crafts and craftpersons thus providing a unique platform for showcasing and marketing of handloom & handicraft products globally.